Ford, Go Further | Pittsburgh, PA

Could the Ford Thunderbird Be Making a Comeback?

Ford Emblem | Pittsburgh, PA

The Ford Thunderbird is one of the many iconic names in the Blue Oval portfolio, but it’s been dormant for nearly 16 years. A new trademark filing has folks thinking that maybe Ford is thinking about giving the iconic Thunderbird the comeback it deserves.

Ford Authority reported in January that Ford applied to trademark the Thunderbird name. Filing an application with the United States Patent and Trademark Office isn’t always a sign that the name will be used — Ford could also just be protecting the name so nobody else scoops it.  

But it’s not outside the realm of possibility that Ford has plans for a Thunderbird comeback of some kind. The all-new Mustang Mach-E, which is available now at Shults Ford, shows that Ford is happy to play with legendary names and deliver exciting new vehicles that bend the rules and break new ground. Could the Thunderbird name be applied to a cool new electric vehicle? We’ll just have to wait and see.

The Thunderbird has a lot of history behind it — just like Mustang and Bronco. Originally debuting in 1955, the T-Bird set the standard for personal luxury cars and would be sold in a wide range of body styles. A beloved favorite of Ford fans to this day, the Thunderbird is just begging to be brought back to life.

If you’re looking to see how Ford is building on the legacy of vehicles like the Bronco, Mustang, F-150, and Explorer, you’ve got to visit Shults Ford in Pittsburgh. We’re Pennsylvania’s No. 1 Ford dealership for a reason, and we’ve go the latest and best in stock and ready to ride.

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