The Ford Ranger is officially back, and it’s flying off dealership lots. Ford’s revamped pickup truck is so popular that the automaker has decided to add overtime shifts at the Michigan Assembly Plant that produces them.
Late last month, Kumar Galhotra, Ford President of North America, stated that the American carmaker is expecting to sell more than 1,200 Rangers in the truck’s first month back on the market. Additionally, over 300,000 people have expressed a strong interest in purchasing a Ranger in the future. This high 2019 Ford Ranger demand led company to begin adding overtime shifts to its assembly plant at the beginning of this month.
“Based on the orders coming in, and based on the hand-raisers, we think the demand’s going to be so strong, that starting in February our assembly plant will be going into massive overtime,” said Galhotra in a briefing.
The Ranger began production last year in October at Michigan Assembly Plant. This plant will also manufacture the next-generation Ford Bronco when it’s set to arrive. In 2017, the Michigan Assembly Plant was overhauled to handle these jobs after the American carmaker invested $850 million into accommodating body-on-frame production. The plant previously manufactured the Ford C-MAX and Focus models.
Here at Shults Ford, we can’t wait until the Ford Ranger arrives on our lot.